Showing posts with label attendance figures. Show all posts
Showing posts with label attendance figures. Show all posts

20 August 2014

Post-prandial teeth picking

The hunt for Brazilian White Elephants continues, albeit at a slower pace than before the World Cup. The hunters have gorged on their catch for a month and have started to take on the physical characteristics of their prey. Though the appetite has dulled through repetitive ingestion of the same delicious meat, the knives are still sharp.

FIFA released its technical report last week, finally revealing their official count of stadium capacities and attendances. While FIFA will not reveal the number of tickets available for each category, nor the number of VIP, VVIP and hospitality tickets, or make their general figures for attendance and costs at their tournaments public information. Yet from the information they do provide we can glean some insight into the generalized trouble with measuring the costs of the tournament.

As I was picking my teeth with a piece of tusk, I found the following information regarding stadium capacities for the World Cup:


FIFA Copa2014 Portal DW FA EC WS
BH 58170 62160 64500 62547 64000 62000 62170
BRA 69439 72800 71000 68009 71412 68000 70064
CUI 41112 41390 43600 42968 43000 43000 44336
CUR 39631 43000 42000 41456 41456 44000 43981
FOR 60342 63900 67037 64846 63903 65000 67037
MAN 40549 44500 44310 42374 44000 41000 42374
NAT 39971 42000 45000 42086 43000 42000 42086
POA 43394 50000 60800 48849 47100 43000 51300
REC 42610 46000 46000 42849 46000 46000 46154
RIO 74738 78838 76000 73531 78838 71000 78838
SAL 51900 55000 50223 48747 53700 50000 56500
SAO 62601 68000 65000 65807 68000 60000 65807

(DW=Deutsche Welle, FA=English FA, EC=Engenharia Civil, WS=World Stadiums)

Incredibly, all of these sources have different seating capacity numbers for the stadiums. As I have pointed out before, none of the four Brazilian government transparency sites for the World Cup agree on how much the stadiums cost. Given that there isn't agreement about how many people can fit in the stadiums themselves, this shouldn't be surprising.


31 July 2012

Non-Olympic Post

The tables below are related peices of information. The first indicates that Brazilian teams do not make much money from putting butts in seats. If, for example, a team's attendance figures dropped in half for a season, this would only mean a 5.5% loss in revenue for the year. This could be easily compensated for by selling a couple of players or penning a new sponsorship contract. This is bad news for fans, as the second table shows


 Brazilian club revenue streams - 2010

Source of income
(%)
Ticket sales
11
Sponsors and advertising
12
Other receipts (i.e. replica sales)
12
Member dues and amateur sports
13
Television
24
Sale / transfer of players
28
Source: Cadernos FGV Projetos, Junho 2010, Ano 5, numero 13, issn 1984-4883

This table shows the rapid decrease in attendances and the staggering rise in average ticket prices over the last five years, the only for which data are available. The perverse influence of television on Brazilian football means that most teams play games on Wednesday nights at 9:50, after the tele-novelas. There is no special transportation scheme, public transportation stops at midnight and all fans are treated like criminals, as if they are waiting for the right moment to offer their fellow fans a Molotov cocktail. This seemlingly deliberate elimiation of fans has been more than compensated for by an increase in profits. The math is simple, charge way more for fewer people, price out your "undesireables" and allow the clubs to pay off the torcidas organizadas to provide the "show" which the television networks will strategically shoot to make it appear as if the stadium is full. This is a years' long process of seperating the people from the people's game. Does anyone think this will improve with the World Cup?

 Average attendance at football matches – Campeonato Brasileiro, Serie A, 2007-2011

year
total paying public
average paying public
gate receipts(R$)
average ticket (R$)
2007
6.582.976
17461
80040848
12.2
2008
6.439.854
16992
101241490
15.7
2009
6.766.471
17807
125764391
18.6
2010
5.638.806
14839
112873893
20.0
2011
5.660.987
14976
117665714
20.8
% Change
-14
-14
+46
+71
Fonte: http://www.cbf.com.br/competicoes/campeonato-brasileiro/

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