24 July 2013

Maracanã Sem Álcool

I have finally figured out what the S.A. in Maracanã S.A. stands for: sem álcool. The good news about last weekend’s Vasco x Fluminense game (aside from the result) was that there is still some life in carioca fan culture. The bad news is that this culture will likely wither on the vine as the areas around the stadium have been completely sanitized and securitized and ticket prices are going to be out of reach for the majority. The cheapest ticket was R$60 with the usual caveat that anyone with a way to squirm themselves into a half-price ticket will do so. For the upcoming Flamengo x Botafogo match this weekend, the cheapest seat is R$100. For fun, what follows is a comparison between two classicos held three years apart. While I recognize the limitations of statistical comparison based on two events, they are reflective of some general trends that have been through a more robust analysis than I care to expose my merry band of elephant hunters to.

Vasco x Fluminense, 21 July 2013
Total gate receipts R$ 1,554,000.00
Total fans: 46,860
Ratio of paying fans to non-paying: 34,634 (74%) / 12,226 (26%)
Average ticket price per person present: R$33.16
Average ticket price per paying fan: R$44.87     
Missing revenue (nonpaying fans x average paying fan price): R$584,458

Vasco x Flamengo, 1 August 2010
Total gate receipts R$ 1.368.290,00
Total fans: 60.202
Ratio of paying fans to non-paying: 50.447 (84%) / 9755 (16%)
Average ticket price per person present: R$ 22.73
Average ticket price per paying fan: R$ 27.11
Missing revenue (nonpaying fans x average paying fan price): R$ 264,430.71

Some broad generalizations can be drawn from these numbers:
45% increase in overall ticket price
65% increase in ticket price per paying fan
10% increase in gratuities
221% increase in missing revenue
23% fewer fans produced 13.5% more profit

And here are some photos to make you choke and sputter like the Popemobile in a Guaratiba mudpit.

23, 25, 26? The edge of rows all have different numbers. 
The Lords of the Rings may or may not be getting their drink on. 

The Museo do Ìndio and the Xaracanã. This area was formerly inside the walls of the Aldeia and covered with trees. When I asked the security guard if there were still Indigenous people living here he laughed sarcastically. 

Manifestation in front of the Xaracanã before the game. Aha ooho, O Maraca é Nosso!

The seats inthe middle started at R$120 and went as high as R$250. No wonder they were empty. From 50 rows up, the view of the entire field is possible. Any lower down and one wouldn´t be able to see the corner of the field. Note the absurdity of the line of security guards staring at the empty stands to prevent pitch invasions. For this game, the authorities liberated the use of traditional flags and musical instruments. Next time, who knows.

No comments:


2014 World Cup Rio de Janeiro Maracanã FIFA 2016 Olympics 2016 Summer Olympics Eduardo Paes CBF Copa do Mundo 2014 Rio de Janeiro Olympics Ricardo Texeira World Cup 2014 Vasco da Gama 2010 World Cup White Elephants mega-events APO UPP BRT Brazil football Flamengo Lula Orlando Silva violence ANT Aldeia Maracana Carlos Nuzman Dilma Eike Batista Rio 2016 Sergio Cabral 2007 Pan American Games Campeonato Carioca Corruption IOC Jerome Valcke Novo Maracanã stadiums BOPE BRASIL 2016 Brasil 2014 Engenhao Joao Havelange Maracana Policia Militar Vila Autódromo Aldo Rebelo Botafogo Henrique Meirelles Medida Provisoria Metro Revolta do Vinagre Sao Paulo Sepp Blatter World Cup 2010 forced removal Carnaval Elefantes Brancos Fechadao Marcia Lins Minerao Morumbi Odebrecht Porto Maravilha Rio+20 Romario Security Walls South Africa South Africa 2010 TCU Transoeste protests public money public transportation slavery transparency x-Maracana Andrew Jennings Argentina Audiencia Publica Barcelona Brazil Carvalho Hosken Comitê Popular Confederatons Cup Copa do Brasil 2010 Cost overruns Crisis of Capital Accumulation EMOP FERJ Favela do Metro Fluminense Fluminese Fonte Novo IMX Jose Marin Leonel Messi London 2012 Marcelo Freixo Maré Museu do Indio Olympic Delivery Authority Perimetral Rocinha Soccerex Transcarioca bicycles consumer society debt idiocy militarization transportation 1995 Rugby World Cup 2004 Olympics 2015 Copa America Banco Imobiliario Barcas SA Belo Horizonte Bom Senso F.C. Brasilerao CDURP CONMEBOL Champions League. Mourinho Complexo do Alemão Copa Libertadores Cupula dos Povos ESPN England FiFA Fan Fest Istanbul 2020 Jogos Militares John Carioca Kaka Manaus McDonald's Obama Olympic Village PPP Paralympics Providencia Recife Russia Salvador Soccer City Taksim Square Tatu-bola Urban Social Forum Vidigal Vila Olimpica War World Cup Xaracana attendance figures cities corrupcao drugs estadios football frangueiro futebol mafia planejamento urbano police repression porn privitization reforms shock doctrine taxes 201 2010 Elections 2010 Vancouver Olypmics 2013 2018 World Cup 2030 Argentina / Uruguay ABRAJI AGENCO ANPUR ANT-SP Amazonia Ancelmo Gois Andrade Gutierrez Anthony Garotinho Arena Amazonia Arena Pernambucana Athens Atlético Paranaense Avenida das Americas BID Barra de Tijuca Blatter Brasil x Cote d'Iviore Brasileirão 2013 Brasilia Brasilierao Bruno Souza Bus fares COB COI COMLURB CPI CPO Cabral Caixa Economica Canal do Anil Cantagalo Celio de Barros Cesar Maia Chapeu Mangueira Chile 2015 Choque do Ordem Cidade da Copa Class One Powerboat Racing Clint Dempsey Comite Companhia das Docas Copa do Brasil Corinthians Cuiabá Curitiba Dave Zrin David Harvey Der Spiegel Eastwood Edge of Sports Escola Friendenrich Expo Estadio Expo Urbano FGV Fonte Nova Gamboa Garotinho Geostadia Ghana Globo Greek Debt Crisis Greek Olympics HBO Hipoptopoma IMG IPHAN ISL Iniesta Internatinal Football Arena Invictus Istanbul Itaquerao Jacque Rogge Jefferson John Coates Jose Beltrame Julio Grondona Julio Lopes Julio de Lamare Knights Templar Korea Lei Geral da Copa MAR MEX Manchester United Mangabeira Unger Maracanã. Soccerex Marina da Gloria Mexico Milton Santos Molotov Cocktail Mr.Balls Neymar Nicholas Leoz Nilton Santos Olympic Flag Olympic Park Project Oscar Niemeyer Pacaembu Pan American Games Parque Olimpico Pernambuco Plano Popular Plano Popular do Maracana Plano Popular do Maracanã Play the Game Pope Porto Alegre Porto Olimpico Porto Seguro Portuguesa Praca Tiradentes Preview Projeto Morrinho Putin Qatar Quatar 2022 RSA Realengo Regis Fichtner Roberto Dinamite Russia 2018 SETRANS SMH Santa Teresa Santos Sao Raimundo Sargento Pepper Security Cameras Smart City Sochi 2014 South Korea Stormtroopers São Januário São Paulo Teargas Templars Tokyo 2020 Tropa do Elite II Turkey UFRJ/IPPUR URU USA USA! Unidos da Tijuca United States government Urban Age Conference VVIP Via Binário Victory Team Vila Autodromo Vila Cruzeiro Vila do Pan Vilvadao Vivaldao Volta Alice Wasteland Workers' Party World Cup 2018 Xavi Zurich apartments atrazos barrier beer bio-fuels bonde capacities civil society comite popular copa sudamericana crack crime dengue dictatorship estádios favelalógica feira livre fiador flooding freedom of information furos geral graffiti guarda municipal host city agreement identity infrastructure ipanema istoe labor rape riots schedule school shooting security segregation social movements stadium state of exception supervia tear gas ticket prices torcidas organizadas tourism traffic tragedy trash trem-bala velodromo wikileaks xingar